Blue ocean strategy book

A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the futuremore. In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Chan kim and renee mauborgne rank in the top 5 management gurus in the world in the thinkers50 list, a title they have held for ten straight years. How to create uncontested market space and make the competition irrelevant, w. Discovering your blue ocean strategy the first step to creating blue ocean strategy is to find new ideas and redefine markets as theyre commonly understood. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. What is blue ocean strategy about blue ocean strategy. How to create uncontested market space and make the competition irrelevant, a book by professors w. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. This bibliography was generated on cite this for me on thursday, october 8, 2015. These are the sources and citations used to research marketing strategy. Blue ocean strategy book summary in hindi author w. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continents. It is being published in a recordbreaking 46 languages and is a bestseller across five continents. In 2019, chan kim and renee mauborgne were named the worlds most influential business thinkers by. Buy blue ocean strategy, expanded edition revised ed. Blue ocean strategy is the most successful book on business masterplanning. First published in 2005, it was updated and expanded with fresh content in 2015. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Chan kim and renee mauborgne, professors at insead. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages, and is a bestseller across five continents. Red oceans are all the industries in existence today the known market space.